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The Freecycle® Trademark & Copyright Policy for the European Union [Updated on 31-08-07] For Immediate Help: Please contact trademark@freecycle.org How to Use the Freecycle Trademark If you are in the European Union, the proper logo has an R rather than a TM. The following is an adaptation of the original Copyright Policy with the Registered symbol substituted accordingly as opposed to the Trademark symbol. In short, the following instructions are provided: If you would like to use a Freecycle(R) with the attribution text, it is located here. **NOTE** To give your web page that Official Freecycle look, please make sure the Freecycle Logo is a part of your front page description. The HTML code is as follows for the logo without the registered information:
If you would like to use a Freecycle(R) without the attribution text, it is located here. The following HTML code is for the Freecycle Logo that includes the registered information beneath it. This registered logo works well for groups that have long front page descriptions and need to conserve space:
Additional Logo information that conforms to the new European ® guidelines can be found at Photobucket. To
read the full modified text for the new ® instructions, read on! We are doing a really good thing here. And, we are also learning as we go, which means there will always be evolution and change. Because the Freecycle concept is unique and amazingly successful, there are many who have and who would try to use it for personal gain and profit. For that reason, The Freecycle Network® is incorporated as a nonprofit organization, and the Freecycle name and logo are both trademark protected. We need to do our best to properly use the Freecycle trademark so that we don't lose the right to it. In legalese, the use of the term "Freecycle" denotes a gifting service which is officially approved by the nonprofit organization "The Freecycle Network," and one that the public can expect to adhere to certain standards. The Freecycle Network must approve any email list or web site that uses the term "Freecycle" in its name and provides any sort of exchange service. (A relevant point for us to note internally is that we have to demonstrate a "concerted" effort.) When using the term "Freecycle" please do the following: 1) While "The Freecycle Network" is a trade name, it also functions as a service mark -- i.e., a source indicator -- so it is okay to use an R or ® with it.
When used as a trade name (think proper name), the term "Freecycle" may be used in place of "The Freecycle Network" to allow sentences to be more concise.
2) In all other cases, the term "Freecycle" must be used as an adjective, never as a noun or verb. For example:
3) Attribution Statement. (This is fancy-speak for a statement attributing ownership of a trademark to someone at the bottom of emails, etc.) At the bottom or within the body of all official Freecycle web sites, articles, press releases, automatic notices, and group home pages the following trademark attribution should appear (the horizontal lines are nice because they separate it from your content but they're not necessary): -------------------------------------------------------------------------------------------------------------------------
Copyright © 2003-2007 The Freecycle Network (http://www.Freecycle.org).
All rights reserved.
Freecycle and the Freecycle logo are registered trademarks of The Freecycle Network, CTM Reg. No. 4287553. ------------------------------------------------------------------------------------------------------------------------- In group email list footers use the following (in this case include the lines to set it apart): ----------------------------------------------------------------------------------------------------------------
Freecycle and the Freecycle logo are trademarks of The Freecycle Network
in the United States and/or other countries. ---------------------------------------------------------------------------------------------------------------- To create the footer in your Yahoo group:
For those with more advanced computer skills here's a couple fancy alternatives to the above method: a. You can use this image instead of the Freecycle logo on your group page. It still contains the logo but it also includes the statement above:
To use this image, enter its address into the image field in your group description. Its address is: http://freecycle.org/images/freecycle-r-att.jpg. The logo without the attribution text can be found at http://freecycle.org/images/freecycle-r-.jpg b. You can use the following HTML code in your group's description to create the attribution statement exactly as above:
4)
The term "Freecycle" in text must always be capitalized to set it
off from the surrounding text. Example: Freecycle groups are great! A
Sample
Freecycle Group has been created to demonstrate how a group should look
once it's set up properly. Please feel free to join and check out the group
description and files. It's not a live group.
What changes should I make to my group's Freecycle Etiquette document? Make sure all instances of Freecycle are used as an adjective or trade name. Look at the main Freecycle Etiquette link for good examples. Are modified local logo graphics with our (R) still okay? Adding graphics around the mark is fine and fun. We do need to leave the mark itself unaltered (so you're OK as long as the logo and TM are not covered or obscured in any way). What about our cafe sites? Do they have to be (R) compliant as well? If your cafe is in any way connected to Freecycle®, yes. Especially if the word "Freecycle" is in the name, or mentioned in the site. Use the same rules as for official sites. I want to have someone look at my site, and tell me what I have to do. OR I want someone to come in and fix anything that needs to be fixed. Send an email to trademark@freecycle.org and specify which option you are interested in. (have a look or come in) Where can I find the official logo that is required for my site? http://freecycle.org/images/freecycle-r-.jpg OR (with attribution statement) http://freecycle.org/images/freecycle-r-att.jpg How do I go about getting a special logo made for my site? Glad you asked! Click here for brand-new instructions on this! ______________________________________________________________________
© 2003, 2004, 2005, 2006, 2007, The Freecycle Network®. All rights reserved.
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