Advanced industrial countries like the US and UK are moving toward a post-consumer era - less materialist and more spiritual, reports Alex Benady.

The idea that people will stop buying stuff was once the preserve of gloomy anti-globalists. Now a top advertising boss is saying it, you can be sure the party’s over.

In a series of extraordinary and unreported speeches at seminars this year, Sir Martin Sorrell, founder and CEO of WPP, the world’ No 2 advertising group after Omnicom, representing trillions of dollars of consumer spending worldwide, has been announcing what sounds suspiciously like the imminent death of the consumer society in its current form. And other ad execs are joining the chorus.

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