Online goes green

With a growing awareness internationally around environmental concerns, it makes sense that the online environment is one in which greenies gather to engage around various issues. It is also a useful information resource for newly initiated earthy types.

Earlier this year, a Comscore.com blog post revealed that sites such as Treehugger.com, and Freecycle.org have seen up to an 80% increase in traffic. It’s not only the users that are greening up the online community though - hardware providers are also doing their bit save the planet form doom and gloom, as well as creative agencies such as Saatchi & Saatchi which will be launching Blue, a dedicated global social network for a sustainable lifestyle, early next year.