Business Mirror: Marketers in recession ‘Yes, but where’s the money?’
10. The Collective Consciousness. With the increasing popularity of online technologies and a new global mindset, people are thinking less about “me” and more about what “we” can do—collectively—to address the challenges of modern society. (Example: the online sharing program freecycle.org, which aims to reduce consumer waste). Locally, the study found that a large portion of the below 30s and single below 40s are participating in “small causes.” Tip: Companies need to ask: Can our brand or its properties make a difference in the lives of many people?