InvestorIdeas.com - YAHOO! LAUNCHES GLOBAL “FREE IS GOOD” REUSE CAMPAIGN FOR EARTH DAY
From April 20 through May 4, Yahoo! will help inspire people to join groups and recycle by placing eco-friendly prizes, such as a “Smart car”, eco-trips and green cleaning services, in randomly selected reuse groups. Yahoo! created a microsite to make it easy for users to find a reuse group in their community. The site will be promoted on Yahoo!’s homepage and throughout the network. Yahoo! will also host reuse events at many of its campuses worldwide for employees.